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pricing models

Growth ·  6 Min read

The Pricing Model That Increased Our Free Trial Signups by 358% (and Revenue by 25%)

We thought we were being smart with innovative pricing models. We were wrong, but we finally righted the ship.

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Alex Turnbull CEO & Founder @Groove

Founder's Journey ·  6 Min read

The Story We Haven’t Shared: How Our Startup Almost Died

The commited the cardinal sin of startups: building the product we thought people wanted. And it almost cost us everything

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Alex Turnbull CEO & Founder @Groove

Founder's Journey ·  10 Min read

Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

We’re pulling back the curtain on three years of intensive learning and doing.

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Alex Turnbull CEO & Founder @Groove

Founder's Journey ·  6 Min read

How I Overcame One of My Deepest Fears as an Entrepreneur

I just crushed one of my worst fears. Here’s how you can too.

Alex Turnbull avatar

Alex Turnbull CEO & Founder @Groove

GrooveHQ

Founder's Journey ·  5 Min read

If You’re Selling SaaS, Then You’re Selling a Commodity

When selling a commodity, work on building and defending the aspects of your business that can't be commoditized: your brand and your culture

Alex Turnbull avatar

Alex Turnbull CEO & Founder @Groove

Product Updates ·  2 Min read

Bug Fixes, Onboarding Improvements, and a Failed Upgrade Attempt

We fixed several annoying bugs, made new user onboarding easier and started to deploy our new infrastructure

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Kerri Tielman Groove Writer

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