The Groove Blog

Founder's Journey · 9 Min read

8 Things Every Non-Technical Founder Should Know How to Do

As a non-technical founder I've started 3 SaaS companies without writing a line of code. This is how to start a tech company without technical background

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

The 25% Discount that Cost Us $12,000 (Plus, a Big Announcement)

As the new customers rolled in, our promotion was looking to be a home run. Unfortunately, it was costing us dearly.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 9 Min read

Our Startup’s 12-Month Growth Strategy

In this post, we reveal the steps we took to develop a growth strategy for the next 12 months of Groove

Alex Turnbull CEO & Founder @Groove

Product Updates · 3 Min read

Exciting Updates For Groove

For the last few months, we’ve been working hard to test, redesign and perfect the details in our efforts to make Groove better.

Kerri Tielman Groove Writer

Entrepreneurship · 6 Min read

How We Grew Our Customer Exit Survey Responses by 785%

Learning the reasons why your customers cancel is painful, but it’s unquestionably valuable. These are the cancellation survey questions you should ask

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 7 Min read

How We Got 2,000+ Customers by Doing Things That Didn’t Scale

In the early days of your company doing things that don't scale is often the best way to acquire your first customers

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 10 Min read

Customer Development for Startups: What I Learned Talking to 500 Customers in 4 Weeks

There are a few things more important to a founder than doing customer development. Check this post to learn how to do it right

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

How we got more than 1,500 survey responses with a last-minute scramble

Three days before releasing our survey, we realized that we were totally unprepared. We had to figure out how to get survey responses...

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Metrics Are NOT the Only Thing That Matters in a Startup

Being data-driven is important, but there's more to growing a business than the numbers. Click to read about what matters most.

Alex Turnbull CEO & Founder @Groove

Growth · 5 Min read

How A Single Email Made Customers 350% More Likely To Convert

After finding a surprise in our data, we set out to see if we could get more incoming customer support emails — on purpose.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 2 Min read

The Most Important Business Lesson
I Learned in 2014

We learn a lot from every test, win and fail that we go through. Here’s what stood out most in 2014.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Why This CEO Spends 20+ Hours Per Week On Customer Support

Customer support isn’t usually thought of as a CEO-level responsibility. Here’s why in our case, that couldn’t be more wrong.

Alex Turnbull CEO & Founder @Groove

8 Things Every Non-Technical Founder Should Know How to Do

The 25% Discount that Cost Us $12,000 (Plus, a Big Announcement)

Our Startup’s 12-Month Growth Strategy

Exciting Updates For Groove

How We Grew Our Customer Exit Survey Responses by 785%

How We Got 2,000+ Customers by Doing Things That Didn’t Scale

Customer Development for Startups: What I Learned Talking to 500 Customers in 4 Weeks

How we got more than 1,500 survey responses with a last-minute scramble

Metrics Are NOT the Only Thing That Matters in a Startup

How A Single Email Made Customers 350% More Likely To Convert

The Most Important Business LessonI Learned in 2014

Why This CEO Spends 20+ Hours Per Week On Customer Support

The Most Important Business Lesson
I Learned in 2014