average website conversion rate

Announcing the 2013 SaaS Small Business Conversion Survey

We’re giving away thousands of dollars in awesome SaaS prizes from KISSMetrics, Unbounce, Mixergy, Clarity.fm and more. Here’s why

We’re giving away thousands of dollars in awesome SaaS prizes from KISSMetrics, Unbounce, Mixergy, Clarity.fm and more. Here’s why…

A few weeks ago, I got an email from a reader that included this line:

More than anything, thanks for sharing your analytics. There isn’t enough transparency out there, and seeing how other startups are doing is really helpful to first-time founders like me 🙂

Since starting this blog, I’ve gotten hundreds of emails and comments expressing that same sentiment.

And while I understand why many want to be super-protective of their metrics, I wish we could all be more open about how our businesses are doing.

It would help all of us — first-time founders and seasoned vets alike — better understand our space and benchmark our own efforts.

The reason that I started this blog is that my first time around as an entrepreneur, I was simply lost when it came to how we stacked up:

  • Are we doing well?
  • Is our conversion rate good?
  • What’s our bounce rate SUPPOSED to be?

And while every business is different — and thus all of our success metrics will be different — it’s incredibly helpful to know what baseline numbers we should be aiming for, and what strategies are working for others to improve those numbers.

And while I won’t ask you all to shout your metrics from the rooftops, I hope that by sharing them anonymously and studying the results, we can all perform better.

That’s why I’m excited to announce the launch of the 2013 SaaS Small Business Conversion Survey. Take the survey now, or read on for more details.

Why You Should Take This Survey Right Now

We want to bring the community — Groove’s 7,000 subscribers, as well as the rest of the SaaS startup/small business ecosystem — together to create a free, valuable resource for each other.

We’re asking SaaS startups and small businesses to (anonymously) share data on conversion rates, user acquisition strategies and other facets of their businesses, to make us all more educated, more savvy and more successful.

We’ll compile and publish the results to answer some important questions about our industry:

  • What user acquisition strategies are SaaS startups and small businesses getting the most value from?
  • What are average website conversion rates for SaaS companies?
  • What are the average churn rates for SaaS businesses?

The survey itself takes about five minutes to complete. It just went live.


While the betterment of the SaaS community is the ultimate goal, we want to give you even more incentive to participate.

That’s why we’ve partnered up with some incredible SaaS companies to offer these awesome prizes:

average website conversion rate

  • A 90-day subscription to KISSmetrics
    Value: $450
  • A six-month subscription to Unbounce
    Value: $594
  • A three-month subscription to to Mixergy (x3)
    Value: $199 each
  • A one-year subscription to Buffer (x3)
    Value: $120 each
  • A SIGNED copy of Jab, Jab, Jab, Right Hook (x10)
    Value: $30+ each
  • A $50 credit to Clarity.fm (x10)
    Value: $50 each
  • A three-month subscription to Groove (x10)
    Value: $135 each
  • A three-month subscription to CrazyEgg
    Value: $297

Plus, for one very lucky winner…

GRAND PRIZE: Two Tickets To The 2014 Business Of Software Conference
Value: $3,000

That’s more than $7,000 in prizes, yours for the taking.

Winners will be selected at random from survey participants.


The survey will run until midnight EST on December 31, 2013.

We all get busy with the holiday season, so don’t put this off until your vacation!

Tell Your Friends

The more people participate in this survey, the better our data is, the more valuable the results of the survey will be for everyone. So, please tell your SaaS friends about the survey.

To make things even easier, here’s a Tweet you can send right now:
Take the 2013 SaaS Small Business Conversion Survey

Grow Blog
Alex Turnbull

Alex is the CEO & Founder of Groove. He loves to help other entrepreneurs build startups by sharing his own experiences from the trenches.

Read all of Alex's articles

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