All our posts

Below, find every article ever created right here on the Groove blog.

Founder's Journey · 7 Min read

How We Grew Our Blog to 5,000+ Subscribers in Five Weeks

We thought we were being smart with innovative pricing models. We were wrong, but we finally righted the ship.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours

We had content, but no readers. Here are the exact steps we took to build relationships with influencers and find an audience

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

How We Failed Our Way to a Day on the Front Page of Hacker News

Every writer wants to be on the front page of Hacker News. There had to be a foolproof strategy to get there, and we set out to find it.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Why I Don’t Stress Over Competition Anymore

Every entrepreneur that I know has lost sleep worrying about their competition. Here’s why I’ve decided to stop worrying...

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

March 21, 2014’s Outage—What Happened, What We Did, and What We’re Doing

As many of you are aware, Groove experienced a serious server issue last night and this morning that caused the app to go down for all users

Amanda Langford Groove Writer

Product Updates · 2 Min read

Improved Settings

Оur product enhancements have focused on the ways in which you interact with your customers: organization, automation, and communication

Luca Lyons Groove Writer

Growth · 10 Min read

How We Grew Conversions 100% by Rethinking Our Design Strategy

Our customers were happy, our product was strong, but our conversion rate was awful. Here’s how we changed that...

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 3 Min read

Don’t Make THIS Customer Communication Mistake

Communicating product changes to customers is not the favorite topic of entrepreneurs, but it's important...if you want your company to survive

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

The Meltdown That Brought Our Startup to Its Knees for 15 Hours

How we implemented a communication plan for the unplanned outage that almost destroyed our business

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

How Our Startup Beat Burnout

Our team was working long hours and teetering on the edge of burnout. Here’s how we’ve managed to turn things around.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

The 3 Deadliest Challenges of Scaling a Startup

Seeing some real growth is just the beginning. These are the 3 hurdles you have to overcome when figuring our how to scale your startup

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 9 Min read

8 Things Every Non-Technical Founder Should Know How to Do

As a non-technical founder I've started 3 SaaS companies without writing a line of code. This is how to start a tech company without technical background

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

The 25% Discount that Cost Us $12,000 (Plus, a Big Announcement)

As the new customers rolled in, our promotion was looking to be a home run. Unfortunately, it was costing us dearly.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 9 Min read

Our Startup’s 12-Month Growth Strategy

In this post, we reveal the steps we took to develop a growth strategy for the next 12 months of Groove

Alex Turnbull CEO & Founder @Groove

Product Updates · 3 Min read

Exciting Updates For Groove

For the last few months, we’ve been working hard to test, redesign and perfect the details in our efforts to make Groove better.

Kerri Tielman Groove Writer

Entrepreneurship · 6 Min read

How We Grew Our Customer Exit Survey Responses by 785%

Learning the reasons why your customers cancel is painful, but it’s unquestionably valuable. These are the cancellation survey questions you should ask

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 7 Min read

How We Got 2,000+ Customers by Doing Things That Didn’t Scale

In the early days of your company doing things that don't scale is often the best way to acquire your first customers

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 10 Min read

Customer Development for Startups: What I Learned Talking to 500 Customers in 4 Weeks

There are a few things more important to a founder than doing customer development. Check this post to learn how to do it right

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

How we got more than 1,500 survey responses with a last-minute scramble

Three days before releasing our survey, we realized that we were totally unprepared. We had to figure out how to get survey responses...

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Metrics Are NOT the Only Thing That Matters in a Startup

Being data-driven is important, but there's more to growing a business than the numbers. Click to read about what matters most.

Alex Turnbull CEO & Founder @Groove

Growth · 5 Min read

How A Single Email Made Customers 350% More Likely To Convert

After finding a surprise in our data, we set out to see if we could get more incoming customer support emails — on purpose.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 2 Min read

The Most Important Business Lesson
I Learned in 2014

We learn a lot from every test, win and fail that we go through. Here’s what stood out most in 2014.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Why This CEO Spends 20+ Hours Per Week On Customer Support

Customer support isn’t usually thought of as a CEO-level responsibility. Here’s why in our case, that couldn’t be more wrong.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 3 Min read

Results Of The 2013 SaaS Small Business Conversion Survey!

We asked businesses to share metrics like conversion rates, churn rates and revenue. Today, we’re publishing the results.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 7 Min read

Firing: How I Do the Hardest Thing as an Entrepreneur

Letting someone go is hard to do, but the costs of not doing it could crush your business. Here’s how I handle firing at Groove.

Alex Turnbull CEO & Founder @Groove

All our posts

How We Grew Our Blog to 5,000+ Subscribers in Five Weeks

How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours

How We Failed Our Way to a Day on the Front Page of Hacker News

Why I Don’t Stress Over Competition Anymore

March 21, 2014’s Outage—What Happened, What We Did, and What We’re Doing

Improved Settings

How We Grew Conversions 100% by Rethinking Our Design Strategy

Don’t Make THIS Customer Communication Mistake

The Meltdown That Brought Our Startup to Its Knees for 15 Hours

How Our Startup Beat Burnout

The 3 Deadliest Challenges of Scaling a Startup

8 Things Every Non-Technical Founder Should Know How to Do

The 25% Discount that Cost Us $12,000 (Plus, a Big Announcement)

Our Startup’s 12-Month Growth Strategy

Exciting Updates For Groove

How We Grew Our Customer Exit Survey Responses by 785%

How We Got 2,000+ Customers by Doing Things That Didn’t Scale

Customer Development for Startups: What I Learned Talking to 500 Customers in 4 Weeks

How we got more than 1,500 survey responses with a last-minute scramble

Metrics Are NOT the Only Thing That Matters in a Startup

How A Single Email Made Customers 350% More Likely To Convert

The Most Important Business LessonI Learned in 2014

Why This CEO Spends 20+ Hours Per Week On Customer Support

Results Of The 2013 SaaS Small Business Conversion Survey!

Firing: How I Do the Hardest Thing as an Entrepreneur

The Most Important Business Lesson
I Learned in 2014