All our posts

Below, find every article ever created right here on the Groove blog.

Entrepreneurship · 6 Min read

How Our Startup Hires Top Talent Without Bidding Against Google (PLUS, We’re Hiring!)

If you want your business to succeed, you need to know how to attract the best talent in the world without competing against the big fish

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 5 Min read

What I Fear Most As a Founder

I have many fears as an entrepreneur. Here’s why that’s not a bad thing, and why you shouldn’t be afraid of fear, either

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Why I Turned Down
$5 Million in VC Funding

After weeks of gut-wrenching indecision, I turned down a dream offer. Today, I’m sharing the five critical questions that led me to make that call...

Alex Turnbull CEO & Founder @Groove

Growth · 7 Min read

3 Lessons Learned From Testing Hundreds Of Onboarding Emails

The onboarding experience can be the difference between life and death for your product. Here's eveything we learned about improving it

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Crushing Bugs & Looking to the Future

We’ve made fixes to the app that address some issues that users were reporting, including updates to the new settings dashboard and folders

Kerri Tielman Groove Writer

Founder's Journey · 5 Min read

A SaaS Startup’s Journey
to $100,000 a Month

Hard-earned lessons from our own experience getting to $100,000 in monthly revenue.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

5 Early Wins That Got Our SaaS Startup 1,000 Beta Users

They say the first million is the hardest. In SaaS, it's the first 1,000 users.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 9 Min read

3 Early Fails That Nearly Killed Our Startup

Everyone knows startups are hard. Read our 3 worst failures from early on so that you can avoid them.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

7 Lessons We Learned Going from Zero to $30k/Month in Under a Year

After some early wins and epic fails, Groove launched to the public. We’ve come a long way, but not without some hurdles...

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 7 Min read

How We Grew Our Blog to 5,000+ Subscribers in Five Weeks

We thought we were being smart with innovative pricing models. We were wrong, but we finally righted the ship.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours

We had content, but no readers. Here are the exact steps we took to build relationships with influencers and find an audience

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

How We Failed Our Way to a Day on the Front Page of Hacker News

Every writer wants to be on the front page of Hacker News. There had to be a foolproof strategy to get there, and we set out to find it.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Why I Don’t Stress Over Competition Anymore

Every entrepreneur that I know has lost sleep worrying about their competition. Here’s why I’ve decided to stop worrying...

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

March 21, 2014’s Outage—What Happened, What We Did, and What We’re Doing

As many of you are aware, Groove experienced a serious server issue last night and this morning that caused the app to go down for all users

Amanda Langford Groove Writer

Product Updates · 2 Min read

Improved Settings

Оur product enhancements have focused on the ways in which you interact with your customers: organization, automation, and communication

Luca Lyons Groove Writer

Growth · 10 Min read

How We Grew Conversions 100% by Rethinking Our Design Strategy

Our customers were happy, our product was strong, but our conversion rate was awful. Here’s how we changed that...

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 3 Min read

Don’t Make THIS Customer Communication Mistake

Communicating product changes to customers is not the favorite topic of entrepreneurs, but it's important...if you want your company to survive

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

The Meltdown That Brought Our Startup to Its Knees for 15 Hours

How we implemented a communication plan for the unplanned outage that almost destroyed our business

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

How Our Startup Beat Burnout

Our team was working long hours and teetering on the edge of burnout. Here’s how we’ve managed to turn things around.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

The 3 Deadliest Challenges of Scaling a Startup

Seeing some real growth is just the beginning. These are the 3 hurdles you have to overcome when figuring our how to scale your startup

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 9 Min read

8 Things Every Non-Technical Founder Should Know How to Do

As a non-technical founder I've started 3 SaaS companies without writing a line of code. This is how to start a tech company without technical background

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

The 25% Discount that Cost Us $12,000 (Plus, a Big Announcement)

As the new customers rolled in, our promotion was looking to be a home run. Unfortunately, it was costing us dearly.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 9 Min read

Our Startup’s 12-Month Growth Strategy

In this post, we reveal the steps we took to develop a growth strategy for the next 12 months of Groove

Alex Turnbull CEO & Founder @Groove

Product Updates · 3 Min read

Exciting Updates For Groove

For the last few months, we’ve been working hard to test, redesign and perfect the details in our efforts to make Groove better.

Kerri Tielman Groove Writer

Entrepreneurship · 6 Min read

How We Grew Our Customer Exit Survey Responses by 785%

Learning the reasons why your customers cancel is painful, but it’s unquestionably valuable. These are the cancellation survey questions you should ask

Alex Turnbull CEO & Founder @Groove

All our posts

How Our Startup Hires Top Talent Without Bidding Against Google (PLUS, We’re Hiring!)

What I Fear Most As a Founder

Why I Turned Down $5 Million in VC Funding

3 Lessons Learned From Testing Hundreds Of Onboarding Emails

Crushing Bugs & Looking to the Future

A SaaS Startup’s Journey to $100,000 a Month

5 Early Wins That Got Our SaaS Startup 1,000 Beta Users

3 Early Fails That Nearly Killed Our Startup

7 Lessons We Learned Going from Zero to $30k/Month in Under a Year

How We Grew Our Blog to 5,000+ Subscribers in Five Weeks

How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours

How We Failed Our Way to a Day on the Front Page of Hacker News

Why I Don’t Stress Over Competition Anymore

March 21, 2014’s Outage—What Happened, What We Did, and What We’re Doing

Improved Settings

How We Grew Conversions 100% by Rethinking Our Design Strategy

Don’t Make THIS Customer Communication Mistake

The Meltdown That Brought Our Startup to Its Knees for 15 Hours

How Our Startup Beat Burnout

The 3 Deadliest Challenges of Scaling a Startup

8 Things Every Non-Technical Founder Should Know How to Do

The 25% Discount that Cost Us $12,000 (Plus, a Big Announcement)

Our Startup’s 12-Month Growth Strategy

Exciting Updates For Groove

How We Grew Our Customer Exit Survey Responses by 785%

Why I Turned Down
$5 Million in VC Funding

A SaaS Startup’s Journey
to $100,000 a Month