All our posts

Below, find every article ever created right here on the Groove blog.

Content Marketing · 6 Min read

Why We’re Doubling Down on Content (Plus, a Big Announcement)

We’ve decided to make a big change to our marketing strategy. Here’s why, and how we’re going to do it

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Improving Groove Search and, a Database Upgrade

Based on customer demand, we’ve devoted our energy to improving our search functionality and increasing our database size

Kerri Tielman Groove Writer

Entrepreneurship · 6 Min read

The Power of Testimonials
(And How We Get Great Ones)

One of the best ways to connect with prospects is by using stories from existing customers. Here’s how we get good testimonials from our customers

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 8 Min read

Lessons Learned Building a Startup Team

Building a team that works well together isn't easy. Here's how we've approached hiring at Groove

Alex Turnbull CEO & Founder @Groove

Product Updates · 3 Min read

Parsing, Parsing, Parsing

We’ve devoted the last few weeks at Groove to improving what we feel is the most important aspect of Groove: your emails.

Kerri Tielman Groove Writer

Remote Work · 7 Min read

14 Ways Our Remote Team Stays Sane Working From Home

"Working from home" is a dream for many, but many remote workers are familiar with the loneliness that comes with it. This is how we cope with it

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

How Sharing Feature Release Dates Turned Us Into Liars

We used to share planned feature release dates with our customers. Here's how that ended up hurting us

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 6 Min read

Feel Guilty About Taking a Vacation In Your Startup? Here’s Why We Don’t.

Taking time off is critically important, but it’s also a big challenge for fast-moving startups. Here’s how we make it work

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

The Value of the Hustle: How We Saved $25,000 by Thinking Outside the Box

As a startup, a lot of pricey products and services can seem out of reach. Here’s how we’ve dealt with that challenge

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

Why Investor Updates Are Important (Even If You Don’t Have Investors)

Every 3 months, I send an email to Groove’s small group of angel investors with an update on our progress. Here’s a look at how it helps us grow

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Tons of Tiny Tweaks and One Big Win for Customer Satisfaction Ratings

Recent improvements include tweaks to the multiple mailbox feature, better attachment control, & inserting comments from satisfaction ratings

Kerri Tielman Groove Writer

Entrepreneurship · 5 Min read

Why We Killed One of Our Biggest Features to Grow Our Business

Since we launched, our Live Chat feature has been a big source of pride for Groove. Here’s why we’re getting rid of it

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Submission Status Control, Labeling Improvements, Updated Keyboard Shortcuts, and a UI Spruce-up for Notes

We've rolled out little wins like status control on the submit button, UI tweaks, & keyboard shortcuts to make common replies more convenient

Amanda Langford Groove Writer

Growth · 4 Min read

6 A/B Tests That Did Absolutely Nothing for Us

We’ve written about how A/B tests have helped us grow Groove. But that’s only the tip of the iceberg

Alex Turnbull CEO & Founder @Groove

Product Updates · 3 Min read

Rich Text Editor, Forwarding Enhancements, Keyboard Shortcuts, and Outlook Parsing

We’ve introduced a fancy new rich text editor, enhanced our forwarding functionality, and added some convenient keyboard shortcuts

Luca Lyons Groove Writer

Content Marketing · 5 Min read

How We’ve Reached More Than 1 Million People by Guest Blogging

Learn how to use guest blogging to reach massive audiences, grow your brand, and add new customers

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Less Scrolling, Widget Edge Cases, and Cleaner Emails

We made reading tickets quicker, fixed a few edge cases with our Widget, and cleaned up whitespace in incoming emails.

Kerri Tielman Groove Writer

Entrepreneurship · 6 Min read

Lessons Learned Sending a Net Promoter Survey to 4,000 Users

Find out how sending out an NPS survey can help you understand and improve your business

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 3 Min read

Why Bug Reports and Feature Requests Don’t Overwhelm Us Anymore

We were getting crushed under the weight of incoming tasks. Here’s how we developed a simple system to manage feature requests and bug reports

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

The Simple Test That Increased Our Referrals by 30%

Are you looking to increase referrals for your product? A few months ago we implemented a simple test and it grew our referrals by 30%

Alex Turnbull CEO & Founder @Groove

Product Updates · 3 Min read

Gmail Changes, Smarter Parsing, and Edge Cases

We debugged a particular nasty change with Gmail, made our HTML parser even smarter, and squashed a number of annoying edge cases.

Kerri Tielman Groove Writer

Content Marketing · 6 Min read

The ROI of Blogging: What the Groove Blog is Worth to Our Startup

No business effort is a success unless it makes money. Here’s what this blog means to Groove’s bottom line

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Attachment Fixes, Chat Stability, and Upcoming Beta

We fixed a couple issues that were slowing down working with attachments, strengthened Live Chat, and prepared to launch our beta environment

Kerri Tielman Groove Writer

Product Updates · 2 Min read

Better Routing, Account Switching, and Easier Integration

Accounts broken into groups, such as sales and developers, can now route incoming emails directly to the right type of agent.

Kerri Tielman Groove Writer

Founder's Journey · 7 Min read

What I Did When I Couldn’t Find a Technical Co-Founder

Finding a technical co-founder often feels impossible. Here's what Groove's CEO Alex Turnbull did to overcome that obstacle

Alex Turnbull CEO & Founder @Groove

All our posts

Why We’re Doubling Down on Content (Plus, a Big Announcement)

Improving Groove Search and, a Database Upgrade

The Power of Testimonials(And How We Get Great Ones)

Lessons Learned Building a Startup Team

Parsing, Parsing, Parsing

14 Ways Our Remote Team Stays Sane Working From Home

How Sharing Feature Release Dates Turned Us Into Liars

Feel Guilty About Taking a Vacation In Your Startup? Here’s Why We Don’t.

The Value of the Hustle: How We Saved $25,000 by Thinking Outside the Box

Why Investor Updates Are Important (Even If You Don’t Have Investors)

Tons of Tiny Tweaks and One Big Win for Customer Satisfaction Ratings

Why We Killed One of Our Biggest Features to Grow Our Business

Submission Status Control, Labeling Improvements, Updated Keyboard Shortcuts, and a UI Spruce-up for Notes

6 A/B Tests That Did Absolutely Nothing for Us

Rich Text Editor, Forwarding Enhancements, Keyboard Shortcuts, and Outlook Parsing

How We’ve Reached More Than 1 Million People by Guest Blogging

Less Scrolling, Widget Edge Cases, and Cleaner Emails

Lessons Learned Sending a Net Promoter Survey to 4,000 Users

Why Bug Reports and Feature Requests Don’t Overwhelm Us Anymore

The Simple Test That Increased Our Referrals by 30%

Gmail Changes, Smarter Parsing, and Edge Cases

The ROI of Blogging: What the Groove Blog is Worth to Our Startup

Attachment Fixes, Chat Stability, and Upcoming Beta

Better Routing, Account Switching, and Easier Integration

What I Did When I Couldn’t Find a Technical Co-Founder

The Power of Testimonials
(And How We Get Great Ones)