All our posts

Below, find every article ever created right here on the Groove blog.

Entrepreneurship · 5 Min read

Why Investor Updates Are Important (Even If You Don’t Have Investors)

Every 3 months, I send an email to Groove’s small group of angel investors with an update on our progress. Here’s a look at how it helps us grow

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Tons of Tiny Tweaks and One Big Win for Customer Satisfaction Ratings

Recent improvements include tweaks to the multiple mailbox feature, better attachment control, & inserting comments from satisfaction ratings

Kerri Tielman Groove Writer

Entrepreneurship · 5 Min read

Why We Killed One of Our Biggest Features to Grow Our Business

Since we launched, our Live Chat feature has been a big source of pride for Groove. Here’s why we’re getting rid of it

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Submission Status Control, Labeling Improvements, Updated Keyboard Shortcuts, and a UI Spruce-up for Notes

We've rolled out little wins like status control on the submit button, UI tweaks, & keyboard shortcuts to make common replies more convenient

Amanda Langford Groove Writer

Growth · 4 Min read

6 A/B Tests That Did Absolutely Nothing for Us

We’ve written about how A/B tests have helped us grow Groove. But that’s only the tip of the iceberg

Alex Turnbull CEO & Founder @Groove

Product Updates · 3 Min read

Rich Text Editor, Forwarding Enhancements, Keyboard Shortcuts, and Outlook Parsing

We’ve introduced a fancy new rich text editor, enhanced our forwarding functionality, and added some convenient keyboard shortcuts

Luca Lyons Groove Writer

Content Marketing · 5 Min read

How We’ve Reached More Than 1 Million People by Guest Blogging

Learn how to use guest blogging to reach massive audiences, grow your brand, and add new customers

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Less Scrolling, Widget Edge Cases, and Cleaner Emails

We made reading tickets quicker, fixed a few edge cases with our Widget, and cleaned up whitespace in incoming emails.

Kerri Tielman Groove Writer

Entrepreneurship · 6 Min read

Lessons Learned Sending a Net Promoter Survey to 4,000 Users

Find out how sending out an NPS survey can help you understand and improve your business

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 3 Min read

Why Bug Reports and Feature Requests Don’t Overwhelm Us Anymore

We were getting crushed under the weight of incoming tasks. Here’s how we developed a simple system to manage feature requests and bug reports

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

The Simple Test That Increased Our Referrals by 30%

Are you looking to increase referrals for your product? A few months ago we implemented a simple test and it grew our referrals by 30%

Alex Turnbull CEO & Founder @Groove

Product Updates · 3 Min read

Gmail Changes, Smarter Parsing, and Edge Cases

We debugged a particular nasty change with Gmail, made our HTML parser even smarter, and squashed a number of annoying edge cases.

Kerri Tielman Groove Writer

Content Marketing · 6 Min read

The ROI of Blogging: What the Groove Blog is Worth to Our Startup

No business effort is a success unless it makes money. Here’s what this blog means to Groove’s bottom line

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Attachment Fixes, Chat Stability, and Upcoming Beta

We fixed a couple issues that were slowing down working with attachments, strengthened Live Chat, and prepared to launch our beta environment

Kerri Tielman Groove Writer

Product Updates · 2 Min read

Better Routing, Account Switching, and Easier Integration

Accounts broken into groups, such as sales and developers, can now route incoming emails directly to the right type of agent.

Kerri Tielman Groove Writer

Founder's Journey · 7 Min read

What I Did When I Couldn’t Find a Technical Co-Founder

Finding a technical co-founder often feels impossible. Here's what Groove's CEO Alex Turnbull did to overcome that obstacle

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 6 Min read

How Our Startup Hires Top Talent Without Bidding Against Google (PLUS, We’re Hiring!)

If you want your business to succeed, you need to know how to attract the best talent in the world without competing against the big fish

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 5 Min read

What I Fear Most As a Founder

I have many fears as an entrepreneur. Here’s why that’s not a bad thing, and why you shouldn’t be afraid of fear, either

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Why I Turned Down
$5 Million in VC Funding

After weeks of gut-wrenching indecision, I turned down a dream offer. Today, I’m sharing the five critical questions that led me to make that call...

Alex Turnbull CEO & Founder @Groove

Growth · 7 Min read

3 Lessons Learned From Testing Hundreds Of Onboarding Emails

The onboarding experience can be the difference between life and death for your product. Here's eveything we learned about improving it

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Crushing Bugs & Looking to the Future

We’ve made fixes to the app that address some issues that users were reporting, including updates to the new settings dashboard and folders

Kerri Tielman Groove Writer

Founder's Journey · 5 Min read

A SaaS Startup’s Journey
to $100,000 a Month

Hard-earned lessons from our own experience getting to $100,000 in monthly revenue.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

5 Early Wins That Got Our SaaS Startup 1,000 Beta Users

They say the first million is the hardest. In SaaS, it's the first 1,000 users.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 9 Min read

3 Early Fails That Nearly Killed Our Startup

Everyone knows startups are hard. Read our 3 worst failures from early on so that you can avoid them.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

7 Lessons We Learned Going from Zero to $30k/Month in Under a Year

After some early wins and epic fails, Groove launched to the public. We’ve come a long way, but not without some hurdles...

Alex Turnbull CEO & Founder @Groove

All our posts

Why Investor Updates Are Important (Even If You Don’t Have Investors)

Tons of Tiny Tweaks and One Big Win for Customer Satisfaction Ratings

Why We Killed One of Our Biggest Features to Grow Our Business

Submission Status Control, Labeling Improvements, Updated Keyboard Shortcuts, and a UI Spruce-up for Notes

6 A/B Tests That Did Absolutely Nothing for Us

Rich Text Editor, Forwarding Enhancements, Keyboard Shortcuts, and Outlook Parsing

How We’ve Reached More Than 1 Million People by Guest Blogging

Less Scrolling, Widget Edge Cases, and Cleaner Emails

Lessons Learned Sending a Net Promoter Survey to 4,000 Users

Why Bug Reports and Feature Requests Don’t Overwhelm Us Anymore

The Simple Test That Increased Our Referrals by 30%

Gmail Changes, Smarter Parsing, and Edge Cases

The ROI of Blogging: What the Groove Blog is Worth to Our Startup

Attachment Fixes, Chat Stability, and Upcoming Beta

Better Routing, Account Switching, and Easier Integration

What I Did When I Couldn’t Find a Technical Co-Founder

How Our Startup Hires Top Talent Without Bidding Against Google (PLUS, We’re Hiring!)

What I Fear Most As a Founder

Why I Turned Down $5 Million in VC Funding

3 Lessons Learned From Testing Hundreds Of Onboarding Emails

Crushing Bugs & Looking to the Future

A SaaS Startup’s Journey to $100,000 a Month

5 Early Wins That Got Our SaaS Startup 1,000 Beta Users

3 Early Fails That Nearly Killed Our Startup

7 Lessons We Learned Going from Zero to $30k/Month in Under a Year

Why I Turned Down
$5 Million in VC Funding

A SaaS Startup’s Journey
to $100,000 a Month