All our posts

Below, find every article ever created right here on the Groove blog.

Entrepreneurship · 8 Min read

Our Startup’s Wins, Fails and Lessons From the Last 6 Months

We’re halfway through the 12-month growth strategy we released in June of 2014. Here’s how things are going.

Alex Turnbull CEO & Founder @Groove

Customer Support · 7 Min read

The Ultimate Guide to Using Content in Customer Service

You can use your marketing content to build better relationships with your customers. Here’s how.

Luca Lyons Groove Writer

Content Marketing · 6 Min read

Groove’s Greatest Hits: Our Most Popular, Valuable and Controversial Blog Posts of All Time

In more than a year of weekly blogging, we’ve had a handful of posts stand out above the rest. Here’s a look at what works in blogging…

Alex Turnbull CEO & Founder @Groove

Product Updates · < 1 Min read

Announcing the Groove API

After weeks of head-down development and testing, we’re excited to announce the release of the Groove API.

Forrest Murphy Groove Writer

Content Marketing · 7 Min read

10 Ways We Come Up With 15+ Blog Post Ideas Each Week

If you’re having trouble generating blog post ideas, these ten tactics that we use will ensure that you never run out. Click to read more.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 6 Min read

Why We Finally Built an API, and Our Plan to Make It Succeed

Why Groove waited two years to build our open API, and how we’re going to make sure it succeeds.

Alex Turnbull CEO & Founder @Groove

Product Updates · 3 Min read

The War on Parsing Continues, a Small Change to Groove Reports and Better Spam Management

We’ve narrowed down the remaining parsing issues in Groove to inline comments, lingering comment history, and comment history

Kerri Tielman Groove Writer

Growth · 11 Min read

How to Grow Your Business: Lessons from Zero to $100k/month in 2 Years

We grew our SaaS startup from $30,000 to $100,000 in monthly revenue in 14 months. Here’s what we learned along the way.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

How Gratitude Has Made Me a Better Founder

Gratitude is a powerful practice that can make you a better founder. Here’s how.

Alex Turnbull CEO & Founder @Groove

Customer Support · 3 Min read

A Thanksgiving Challenge to EVERY Business: Cut the Bullshit

This year, forget the generic, corporate Facebook post about gratitude, and send a “thank you” that actually works.

Luca Lyons Groove Writer

Product Updates · 3 Min read

We’ve Teamed Up With Slack for One Groovy Chat App

Groove and Slack have joined forces to complete an awesome integration now available in our Groove Apps menu!

Kerri Tielman Groove Writer

Entrepreneurship · 8 Min read

How We Created a Product Explainer Video That Actually Got People to Buy

It’s hard to make a product explainer video that actually gets people to buy. Here’s how we did it.

Alex Turnbull CEO & Founder @Groove

Product Updates · 4 Min read

New Reports in Beta, and our, New Tickets get a Makeover!

We’ll be letting everyone test out Reports. We also have a sleek New Ticket UI live on production, equipped with many requested enhancements

Luca Lyons Groove Writer

Founder's Journey · 7 Min read

It’s Lonely Being a Solo Founder

This is the story of how a solo founder deals with the loneliness and the emotional weight that comes from running a company alone

Alex Turnbull CEO & Founder @Groove

Growth · 9 Min read

How We Choose, Build and Launch Partner Integrations to Grow Our Business

Partner integrations are a big part of any successful growth strategy. Here’s how we pick the right partners and execute on the integrations.

Alex Turnbull CEO & Founder @Groove

Content Marketing · 9 Min read

How We Got Over Our Fear of SEO and Improved Conversions 20% in the Process

How we went from doing no SEO at all to ranking on the first page for many of our targeted keywords.

Alex Turnbull CEO & Founder @Groove

Content Marketing · 6 Min read

Why We’re Doubling Down on Content (Plus, a Big Announcement)

We’ve decided to make a big change to our marketing strategy. Here’s why, and how we’re going to do it

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Improving Groove Search and, a Database Upgrade

Based on customer demand, we’ve devoted our energy to improving our search functionality and increasing our database size

Kerri Tielman Groove Writer

Entrepreneurship · 6 Min read

The Power of Testimonials
(And How We Get Great Ones)

One of the best ways to connect with prospects is by using stories from existing customers. Here’s how we get good testimonials from our customers

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 8 Min read

Lessons Learned Building a Startup Team

Building a team that works well together isn't easy. Here's how we've approached hiring at Groove

Alex Turnbull CEO & Founder @Groove

Product Updates · 3 Min read

Parsing, Parsing, Parsing

We’ve devoted the last few weeks at Groove to improving what we feel is the most important aspect of Groove: your emails.

Kerri Tielman Groove Writer

Remote Work · 7 Min read

14 Ways Our Remote Team Stays Sane Working From Home

"Working from home" is a dream for many, but many remote workers are familiar with the loneliness that comes with it. This is how we cope with it

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

How Sharing Feature Release Dates Turned Us Into Liars

We used to share planned feature release dates with our customers. Here's how that ended up hurting us

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 6 Min read

Feel Guilty About Taking a Vacation In Your Startup? Here’s Why We Don’t.

Taking time off is critically important, but it’s also a big challenge for fast-moving startups. Here’s how we make it work

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

The Value of the Hustle: How We Saved $25,000 by Thinking Outside the Box

As a startup, a lot of pricey products and services can seem out of reach. Here’s how we’ve dealt with that challenge

Alex Turnbull CEO & Founder @Groove

All our posts

Our Startup’s Wins, Fails and Lessons From the Last 6 Months

The Ultimate Guide to Using Content in Customer Service

Groove’s Greatest Hits: Our Most Popular, Valuable and Controversial Blog Posts of All Time

Announcing the Groove API

10 Ways We Come Up With 15+ Blog Post Ideas Each Week

Why We Finally Built an API, and Our Plan to Make It Succeed

The War on Parsing Continues, a Small Change to Groove Reports and Better Spam Management

How to Grow Your Business: Lessons from Zero to $100k/month in 2 Years

How Gratitude Has Made Me a Better Founder

A Thanksgiving Challenge to EVERY Business: Cut the Bullshit

We’ve Teamed Up With Slack for One Groovy Chat App

How We Created a Product Explainer Video That Actually Got People to Buy

New Reports in Beta, and our, New Tickets get a Makeover!

It’s Lonely Being a Solo Founder

How We Choose, Build and Launch Partner Integrations to Grow Our Business

How We Got Over Our Fear of SEO and Improved Conversions 20% in the Process

Why We’re Doubling Down on Content (Plus, a Big Announcement)

Improving Groove Search and, a Database Upgrade

The Power of Testimonials(And How We Get Great Ones)

Lessons Learned Building a Startup Team

Parsing, Parsing, Parsing

14 Ways Our Remote Team Stays Sane Working From Home

How Sharing Feature Release Dates Turned Us Into Liars

Feel Guilty About Taking a Vacation In Your Startup? Here’s Why We Don’t.

The Value of the Hustle: How We Saved $25,000 by Thinking Outside the Box

The Power of Testimonials
(And How We Get Great Ones)