All our posts

Below, find every article ever created right here on the Groove blog.

Founder's Journey · 7 Min read

How We Got 2,000+ Customers by Doing Things That Didn’t Scale

In the early days of your company doing things that don't scale is often the best way to acquire your first customers

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 10 Min read

Customer Development for Startups: What I Learned Talking to 500 Customers in 4 Weeks

There are a few things more important to a founder than doing customer development. Check this post to learn how to do it right

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

How we got more than 1,500 survey responses with a last-minute scramble

Three days before releasing our survey, we realized that we were totally unprepared. We had to figure out how to get survey responses...

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Metrics Are NOT the Only Thing That Matters in a Startup

Being data-driven is important, but there's more to growing a business than the numbers. Click to read about what matters most.

Alex Turnbull CEO & Founder @Groove

Growth · 5 Min read

How A Single Email Made Customers 350% More Likely To Convert

After finding a surprise in our data, we set out to see if we could get more incoming customer support emails — on purpose.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 2 Min read

The Most Important Business Lesson
I Learned in 2014

We learn a lot from every test, win and fail that we go through. Here’s what stood out most in 2014.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Why This CEO Spends 20+ Hours Per Week On Customer Support

Customer support isn’t usually thought of as a CEO-level responsibility. Here’s why in our case, that couldn’t be more wrong.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 3 Min read

Results Of The 2013 SaaS Small Business Conversion Survey!

We asked businesses to share metrics like conversion rates, churn rates and revenue. Today, we’re publishing the results.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 7 Min read

Firing: How I Do the Hardest Thing as an Entrepreneur

Letting someone go is hard to do, but the costs of not doing it could crush your business. Here’s how I handle firing at Groove.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Everyone Starts With Nothing
(Stop Making Excuses)

It’s easy to come up with reasons why you won’t succeed. It also ensures that you never will. Here’s how I stopped making excuses and started succeeding.

Alex Turnbull CEO & Founder @Groove

Growth · 4 Min read

Our Metrics REVEALED: Revenue, Churn, Conversions and More

Last week, we invited you to take the 2013 SaaS SMB Conversion Survey. Today, we’re putting our own cards on the table

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 3 Min read

Announcing the 2013 SaaS Small Business Conversion Survey

We’re giving away thousands of dollars in awesome SaaS prizes from KISSMetrics, Unbounce, Mixergy, Clarity.fm and more. Here’s why

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

The 10 Essential Roles of a Startup CEO

Startup founders wear a lot of hats. Here are the ones I’ve found to be most important.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 5 Min read

How I Stopped Getting Jealous Of Other People’s Success

I used to get growth envy when I looked at how other businesses were performing. Here’s how I stopped.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

The Deadly Mistake That Kills Too Many Startups

Growing a business is hard. Dealing with this makes it even harder.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 2 Min read

100,000+ Reasons To Be Thankful

It’s Thanksgiving in the U.S. tomorrow. No strategies, hacks, or lessons in this post. Just one very important message...

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 5 Min read

Why I Stopped Going to Startup Networking Events

Mixers are a big part of startup culture. Here’s why I’ve abandoned them.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

How Having a Baby Made Me a Better Entrepreneur

Becoming a father has changed my life and my business. Here’s how.

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Message Forwarding, Cc/Bcc & Social Profiles

Forwarding Messages into Groove has been a super popular request. Now it's easy to manage any support requests sent outside Groove.

Luca Lyons Groove Writer

Growth · 6 Min read

The Pricing Model That Increased Our Free Trial Signups by 358% (and Revenue by 25%)

We thought we were being smart with innovative pricing models. We were wrong, but we finally righted the ship.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

The Story We Haven’t Shared: How Our Startup Almost Died

The commited the cardinal sin of startups: building the product we thought people wanted. And it almost cost us everything

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 10 Min read

Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

We’re pulling back the curtain on three years of intensive learning and doing.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

How I Overcame One of My Deepest Fears as an Entrepreneur

I just crushed one of my worst fears. Here’s how you can too.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 5 Min read

If You’re Selling SaaS, Then You’re Selling a Commodity

When selling a commodity, work on building and defending the aspects of your business that can't be commoditized: your brand and your culture

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Bug Fixes, Onboarding Improvements, and a Failed Upgrade Attempt

We fixed several annoying bugs, made new user onboarding easier and started to deploy our new infrastructure

Kerri Tielman Groove Writer

All our posts

How We Got 2,000+ Customers by Doing Things That Didn’t Scale

Customer Development for Startups: What I Learned Talking to 500 Customers in 4 Weeks

How we got more than 1,500 survey responses with a last-minute scramble

Metrics Are NOT the Only Thing That Matters in a Startup

How A Single Email Made Customers 350% More Likely To Convert

The Most Important Business LessonI Learned in 2014

Why This CEO Spends 20+ Hours Per Week On Customer Support

Results Of The 2013 SaaS Small Business Conversion Survey!

Firing: How I Do the Hardest Thing as an Entrepreneur

Everyone Starts With Nothing(Stop Making Excuses)

Our Metrics REVEALED: Revenue, Churn, Conversions and More

Announcing the 2013 SaaS Small Business Conversion Survey

The 10 Essential Roles of a Startup CEO

How I Stopped Getting Jealous Of Other People’s Success

The Deadly Mistake That Kills Too Many Startups

100,000+ Reasons To Be Thankful

Why I Stopped Going to Startup Networking Events

How Having a Baby Made Me a Better Entrepreneur

Message Forwarding, Cc/Bcc & Social Profiles

The Pricing Model That Increased Our Free Trial Signups by 358% (and Revenue by 25%)

The Story We Haven’t Shared: How Our Startup Almost Died

Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

How I Overcame One of My Deepest Fears as an Entrepreneur

If You’re Selling SaaS, Then You’re Selling a Commodity

Bug Fixes, Onboarding Improvements, and a Failed Upgrade Attempt

The Most Important Business Lesson
I Learned in 2014

Everyone Starts With Nothing
(Stop Making Excuses)