The Groove Blog

Founder's Journey · 5 Min read

A SaaS Startup’s Journey
to $100,000 a Month

Hard-earned lessons from our own experience getting to $100,000 in monthly revenue.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

5 Early Wins That Got Our SaaS Startup 1,000 Beta Users

They say the first million is the hardest. In SaaS, it's the first 1,000 users.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 9 Min read

3 Early Fails That Nearly Killed Our Startup

Everyone knows startups are hard. Read our 3 worst failures from early on so that you can avoid them.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

7 Lessons We Learned Going from Zero to $30k/Month in Under a Year

After some early wins and epic fails, Groove launched to the public. We’ve come a long way, but not without some hurdles...

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 7 Min read

How We Grew Our Blog to 5,000+ Subscribers in Five Weeks

We thought we were being smart with innovative pricing models. We were wrong, but we finally righted the ship.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours

We had content, but no readers. Here are the exact steps we took to build relationships with influencers and find an audience

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

How We Failed Our Way to a Day on the Front Page of Hacker News

Every writer wants to be on the front page of Hacker News. There had to be a foolproof strategy to get there, and we set out to find it.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

Why I Don’t Stress Over Competition Anymore

Every entrepreneur that I know has lost sleep worrying about their competition. Here’s why I’ve decided to stop worrying...

Alex Turnbull CEO & Founder @Groove

Today’s Outage - What Happened, What We Did, and What We’re Doing

Product Updates · 2 Min read

March 21, 2014’s Outage—What Happened, What We Did, and What We’re Doing

As many of you are aware, Groove experienced a serious server issue last night and this morning that caused the app to go down for all users

Amanda Langford Groove Writer

Product Updates · 2 Min read

Improved Settings

Оur product enhancements have focused on the ways in which you interact with your customers: organization, automation, and communication

Luca Lyons Groove Writer

Growth · 10 Min read

How We Grew Conversions 100% by Rethinking Our Design Strategy

Our customers were happy, our product was strong, but our conversion rate was awful. Here’s how we changed that...

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 3 Min read

Don’t Make THIS Customer Communication Mistake

Communicating product changes to customers is not the favorite topic of entrepreneurs, but it's important...if you want your company to survive

Alex Turnbull CEO & Founder @Groove

A SaaS Startup’s Journey to $100,000 a Month

5 Early Wins That Got Our SaaS Startup 1,000 Beta Users

3 Early Fails That Nearly Killed Our Startup

7 Lessons We Learned Going from Zero to $30k/Month in Under a Year

How We Grew Our Blog to 5,000+ Subscribers in Five Weeks

How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours

How We Failed Our Way to a Day on the Front Page of Hacker News

Why I Don’t Stress Over Competition Anymore

March 21, 2014’s Outage—What Happened, What We Did, and What We’re Doing

Improved Settings

How We Grew Conversions 100% by Rethinking Our Design Strategy

Don’t Make THIS Customer Communication Mistake

A SaaS Startup’s Journey
to $100,000 a Month