All our posts

Below, find every article ever created right here on the Groove blog.

Entrepreneurship · 4 Min read

Here’s Why Every Project Takes Longer Than You Think It Will

Delays are one of the most frustrating realities of growing a business. Here’s how we deal with it.

Alex Turnbull CEO & Founder @Groove

Content Marketing · 2 Min read

Thank You

This Thanksgiving, we hit a milestone at Groove. And we’re grateful to you for helping us make it happen.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

Friday Q & A: Keeping Mentors Engaged, Finding Great Marketers, and When You Should Incorporate Your Business

Every Friday, we’re answering your questions about business, startups, customer success and more.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 8 Min read

Why Startups Shouldn’t Raise Money Just Because They Can

Many startups are raising money just because it’s readily available in the market. Here’s why most of them shouldn’t.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 4 Min read

Friday Q & A: Quitting Your Job to Pursue a Startup, Doing Influencer Outreach in a Massive Market, and Raising Cash in the Early Days of a Business

Every Friday, we’re answering your questions about business, startups, customer success and more.

Alex Turnbull CEO & Founder @Groove

Growth · 13 Min read

How Wildbit Builds Multi-Million Dollar Products Working 40 Hours/Week

Wildbit’s Co-Founder Shares The Lessons They’ve Learned Building Products Like Beanstalk, Postmark and DeployBot

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 4 Min read

Friday Q & A: How to Connect With Influencers on Twitter, How Non-Native Speakers Can Still Create Useful Content, and How Far in Advance We Write Our Blog Posts

Every Friday, we’re answering your questions about business, startups, customer success and more.

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Undo Send is here!

Now any responses you send will be delayed for 5 seconds, giving you the chance to undo sending if you realize you made a mistake.

Forrest Murphy Groove Writer

Content Marketing · 6 Min read

Why I Publish Answers To FAQ’s Every Week, And Why You Should Too

For the last 21 weeks, I’ve been posting public answers to FAQ’s. Here’s why you should do the same.

Alex Turnbull CEO & Founder @Groove

Customer Support · 4 Min read

Releasing a New Feature? Don’t Forget to Do This.

You put a lot of work into every new feature you build. Maximize the impact of your effort with this simple customer outreach strategy.

Amanda Langford Groove Writer

Entrepreneurship · 4 Min read

Friday Q & A: Why We Don’t Use WordPress, When Should a Startup Hire a Lawyer, and How to Promote Your Content

Every Friday, we’re answering your questions about business, startups, customer success and more.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 8 Min read

Why We Decided To Take An Investment (Even Though We Didn’t Need The Cash)

There are more benefits to great investors than money. Here’s the story of our latest deal.

Alex Turnbull CEO & Founder @Groove

Customer Support · 7 Min read

How to Charge 2x–10x More Than Your Competitors

Want to charge more than your competition? Learn how to optimize your customer experience to make your customers happy to pay more.

Amanda Langford Groove Writer

Entrepreneurship · 4 Min read

Friday Q & A: Tracking Content Marketing Success, How to Write a Great Author Bio for a Guest Blog Post, and the Content Marketing Tools You Need

Every Friday, we’re answering your questions about business, startups, customer success and more.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 8 Min read

The 8 Biggest Mistakes You Can Make When Emailing Important People

Building relationships with influencers is valuable, but it’s also hard. Here are the biggest mistakes to avoid.

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Agent Availability Status and Mailbox-Specific Twitter and Facebook Integrations

We’re excited to announce two new features: agent availability status and the ability to link social accounts to specific mailboxes in Groove

Kerri Tielman Groove Writer

Entrepreneurship · 5 Min read

Friday Q & A: How To Know Who To Hire Next, Using SEO To Write Better Blog Post Titles, And Should You Wait Until After You Launch To Start Marketing?

Every Friday, we’re answering your questions about business, startups, customer success and more.

Alex Turnbull CEO & Founder @Groove

Content Marketing · 7 Min read

How We Grow Our Business By Marketing To The “Wrong” People

Many people who read this blog will never become Groove customers. Here’s why we’re okay with that.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

Friday Q & A: Should You Hire A Content Marketing Agency, How To Find The Right Advisors For Your Business, And Who To Pitch When Guest Blogging

Every Friday, we’re answering your questions about business, startups, customer success and more.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 4 Min read

Friday Q & A: How to Know When to Kill a Strategy, Measuring Remote Employee Performance, and Gaining Trust With Customers Who Speak a Different Language

Every Friday, we’re answering your questions about business, startups, customer success and more.

Alex Turnbull CEO & Founder @Groove

Growth · 11 Min read

How Mention Went From Zero to 350K Users In 3 Years

Matthieu Vaxelaire on starting up in Paris, pivoting and rapidly growing a global business.

Alex Turnbull CEO & Founder @Groove

Customer Support · 7 Min read

8 Simple Steps To Reducing Churn With Successful User Onboarding

Most customers will abandon products after their first login. Here’s how to reduce churn and create loyal, long-term customers.

Forrest Murphy Groove Writer

Entrepreneurship · 4 Min read

Friday Q & A: Three Business Ideas You Can Start Today, Starting a Business From Scratch, and Content Marketing In Developing Countries

Every Friday, we’re answering your questions about business, startups, customer success and more.

Alex Turnbull CEO & Founder @Groove

Growth · 14 Min read

How We Increased Our Traffic by 12,024% with Zero Advertising

When we started out, our lack of traffic threatened to crush us. Here’s how we fixed that.

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 4 Min read

Friday Q & A: What a CEO and Their Team Can Expect From Each Other, Guest Blogging vs. Posting on Your Own Blog, and The One Thing I Wish I Knew When Starting Groove

Every Friday, we’re answering your questions about business, startups, customer success and more.

Alex Turnbull CEO & Founder @Groove