Forrest Murphy

"Forrest is a former customer support guru turned writer who believes that exceptional service starts with clear communication. On weekends, he’s either exploring new tech gadgets or coaching his kids’ soccer team to victory."

Forrest Murphy · Groove Writer

All of Forrest's posts

Growth · 5 Min read

What Is Relationship Marketing And How You Can Use It To Grow Your Business

With relationship marketing, you can turn existing customers into brand advocates. Here's everything you need to know to make it a reality.

Customer Support · 10 Min read

Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility

Learn how to create and use compelling customer stories to build credibility and turn more prospects in loyal customers

Product Updates · 2 Min read

Coming Soon: Classic View and Other Readability Updates

Since we launched Groove 2.0 we've heard from many customers who were missing the classic three-pane view. So we're bringing it back!

Customer Support · 8 Min read

Customer Success: Your Next Growth Engine

Customer success is not a fad, it's a neccessity. It nurtures customer loyalty and retention. Learn how to harness it to grow your business.

Customer Support · 7 Min read

“What Does Customer Service Mean To You?”

"What does customer service mean to you" is one of the most common questions you'll hear in a job interview. Learn how to nail the answer

Customer Support · 8 Min read

10 Customer Service Phrases You Should (And Shouldn’t) Be Using

We've shared lessons from thousands of customer support conversations to highlight 10 phrases to help you have easier support conversations.

Customer Support · 5 Min read

5 Signs That You Should Stop Using Email for Support

How to know when it's time to look for another solution for customer service email management.

Customer Support · 5 Min read

Customer Surveys 101: Tips For Result-Focused Questions

5 tactics to make sure that your customer surveys not only create actual value for your company, but are also painless and fun to fill out

Customer Support · 4 Min read

Net Promoter Score: What Is It and Why Do You Need It?

What Net Promoter Score is, why you should care about it, and what to do when it’s not looking as good as you’d like it to

The Blog Squad

Every week, we share realistic and actionable advice from the Groove team.

Alex Turnbull

CEO & Founder, Groove See all articles

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