The Groove Blog

Product Updates · 3 Min read

We’ve Teamed Up With Slack for One Groovy Chat App

Groove and Slack have joined forces to complete an awesome integration now available in our Groove Apps menu!

Kerri Tielman Groove Writer

Entrepreneurship · 8 Min read

How We Created a Product Explainer Video That Actually Got People to Buy

It’s hard to make a product explainer video that actually gets people to buy. Here’s how we did it.

Alex Turnbull CEO & Founder @Groove

Product Updates · 4 Min read

New Reports in Beta, and our, New Tickets get a Makeover!

We’ll be letting everyone test out Reports. We also have a sleek New Ticket UI live on production, equipped with many requested enhancements

Luca Lyons Groove Writer

Founder's Journey · 7 Min read

It’s Lonely Being a Solo Founder

This is the story of how a solo founder deals with the loneliness and the emotional weight that comes from running a company alone

Alex Turnbull CEO & Founder @Groove

Growth · 9 Min read

How We Choose, Build and Launch Partner Integrations to Grow Our Business

Partner integrations are a big part of any successful growth strategy. Here’s how we pick the right partners and execute on the integrations.

Alex Turnbull CEO & Founder @Groove

Content Marketing · 9 Min read

How We Got Over Our Fear of SEO and Improved Conversions 20% in the Process

How we went from doing no SEO at all to ranking on the first page for many of our targeted keywords.

Alex Turnbull CEO & Founder @Groove

Content Marketing · 6 Min read

Why We’re Doubling Down on Content (Plus, a Big Announcement)

We’ve decided to make a big change to our marketing strategy. Here’s why, and how we’re going to do it

Alex Turnbull CEO & Founder @Groove

Product Updates · 2 Min read

Improving Groove Search and, a Database Upgrade

Based on customer demand, we’ve devoted our energy to improving our search functionality and increasing our database size

Kerri Tielman Groove Writer

Entrepreneurship · 6 Min read

The Power of Testimonials
(And How We Get Great Ones)

One of the best ways to connect with prospects is by using stories from existing customers. Here’s how we get good testimonials from our customers

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 8 Min read

Lessons Learned Building a Startup Team

Building a team that works well together isn't easy. Here's how we've approached hiring at Groove

Alex Turnbull CEO & Founder @Groove

Product Updates · 3 Min read

Parsing, Parsing, Parsing

We’ve devoted the last few weeks at Groove to improving what we feel is the most important aspect of Groove: your emails.

Kerri Tielman Groove Writer

Remote Work · 7 Min read

14 Ways Our Remote Team Stays Sane Working From Home

"Working from home" is a dream for many, but many remote workers are familiar with the loneliness that comes with it. This is how we cope with it

Alex Turnbull CEO & Founder @Groove

We’ve Teamed Up With Slack for One Groovy Chat App

How We Created a Product Explainer Video That Actually Got People to Buy

New Reports in Beta, and our, New Tickets get a Makeover!

It’s Lonely Being a Solo Founder

How We Choose, Build and Launch Partner Integrations to Grow Our Business

How We Got Over Our Fear of SEO and Improved Conversions 20% in the Process

Why We’re Doubling Down on Content (Plus, a Big Announcement)

Improving Groove Search and, a Database Upgrade

The Power of Testimonials(And How We Get Great Ones)

Lessons Learned Building a Startup Team

Parsing, Parsing, Parsing

14 Ways Our Remote Team Stays Sane Working From Home

The Power of Testimonials
(And How We Get Great Ones)